What we learned at the AMA conference
Last month the AD team travelled to Birmingham for the Arts Marketing Association (AMA) annual conference where we were lucky enough to be invited to speak about our paid search work with The Old Vic. Since we had a stand at the conference too, we got to meet and chat with other arts and culture professionals, as well as attend a number of very interesting talks. We don’t like to gate keep at AD, so we’ve put together a few notes on our favourite talks from the event.
Rambert: What if your brand could work harder—it’s your move
Previously, over 55% of Rambert’s audience were over the age of 55. Through a rebrand, they were able to create a visual brand and bring in a broader, more diverse fanbase. Rambert challenged themselves to break out of their usual tactics, and focus on gaining long-term fans over short-term sales. Jo Taylor, their Director of Audiences, shared an overview of the journey and the importance of building relationships with your audience.
HdK Associates: A Voyage into the Metaverse
The metaverse has been a hot topic for everyone over the past year. But, this session went a little deeper and clued us in on how it’s being used—specifically, in the arts industry—to make things more accessible for all. Jannick Moth and Hans de Kretser from Hdk Associates took us through how arts organisations around the world are using Web 3.0 technology, and the impact of the metaverse on marketing as a whole.
Reuniting with Peppered
It was great to catch up with our friends from the Netherlands! We’re currently working in collaboration with Peppered to redesign the de Doelen website. So, we were able to chat about the project and tell delegates about the joint web design webinar which at the time was just a week away. The collaborative webinar shared the best tips for arts, culture & entertainment organisations to evaluate and improve their website. If you’d like to watch, the webinar is now available on demand.
After Digital: Setting The Old Vic up for a Successful Season
Our Head of Marketing, Lynn Aitchison, had one of the opening slots on the first day of the conference. She shared the details of our project with The Old Vic, who approached us in 2021 following their closure due to Covid-19. They were looking for a digital partner that could support their marketing efforts through paid search and we were more than happy to step up to the plate.
In this session Lynn outlined how After Digital’s digital marketing experts harnessed pay-per-click (PPC) activity to achieve an overall return on ad spend as well as sharing how in-depth account audits can identify quick wins that have a huge impact on results.
Keen for more? Read about our other recent presentation from the Ticketing Professionals Conference 2022, where we helped the TPC team with their digital marketing and spoke about our 1K email subscriber campaign with Ellers Farm Distillery.
We’re grateful that we’re able to get back to in-person events and we’re really looking forward to attending TPC 2022.5 in September of this year.
Did you hear Lynn’s session at the AMA conference and want to know more about our Digital Marketing work? Get in touch today to see how we can bring you incredible results.
You can also follow us on Twitter and LinkedIn to hear about other conferences we’ll be attending.